Robert Kiyoski (author of the Rich Dad Poor Dad series) explains what differentiates rich and poor people. He explains that rich people accumulate assets. His definition of an asset is something that produces income. Information products can be turned into a valuable assets producing income for many years after they were created.

This might sound abstract but if you think of a writer like Stephen King he makes money by selling his books. His books were created by him spending time in front of his computer on a word processor program. One of Stephen King’s books can be called an asset as most of his books produce income on a consistent long-term basis. You don’t have to be rich and famous to be to create your own information content.

Information products are virtually free to create. By Sitting in front of your computer transferring your knowledge and ideas to words in a word processing program you can produce an information product. This can be done in a matter of days or hours. Traditional products can take months or years to create. Once you know the process of creating an information product it can be done again and again. Once the information product be it an ebook, an audio product or video is uploaded to a hosting account it becomes an asset that you own.

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