As a result, our world economy is now in transition. It is transforming from an industrial age to that of an Information Society. This information society is rapidly taking shape before our very eyes today. Among these changes is the massive growth of digital information products, the majority of which are bought and sold over the Internet.

Digital technologies make it easier and cheaper to access, store and transmit information – and to buy it and sell it! The beauty of digital products is that there are no physical goods to purchase, inventory and transport. This drastically reduces a business’ operating costs, creating an incredibly profitable business engine. And should we choose to sell non-digital, more traditional hard goods, the suppliers of these hard goods will just drop ship them for us, so we can certainly sell them online, too.

Digital information, transformed into economic and social value, offers huge opportunities for the development of new products and services. Information is the key resource of our new digital economy.

For thousands of years, people have been trying to capture and convey the value of what they’ve learned and know, which began with printed books. Now, anyone with the right tools and some basic online marketing knowledge can reach out and touch a large part of the rest of our world – electronically!

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