If you are new to the internet and wondering what an earth this blogging craze is all about, or if you already have your own website and you’re wondering why everyone keeps advising you to start your own blog, read on. I’m going to explain to you what a blog is, why you need one, how to set it up, promote it and of course, make money from it.

Blog is short for “web log” and is similar to an online diary or journal. The craze of blogging began in the very late 1990s and has started to become more and more popular over the last couple of years. Almost everyone seems to have a blog these days, from CEOs of large companies to webmasters, from world travelers to teenagers. Even my Dad has his own blog now! A blog allows you to communicate informally with people via an online journal, but it’s more personal and unstructured than a website and easier and cheaper to set up than a website.

If you have your own website, but haven’t yet started a blog you can easily start one using a free service such as Blogger or WordPress. Try to post to your blog at least once or twice a week on topics related to your website. Blogging will help your search engine rankings and open up the communication channels between you and your visitors or customers, encouraging them to interact with you and give them a reason to return to your site in future.

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